Print Rite Europe Ltd

Firmware update warning

Firmware update warning

Print-Rite Europe would like to deliver an important message to all end-users of its compatible products – DO NOT UPGRADE YOUR PRINTER FIRMWARE.

In recent months a number of OEMs have used unnecessary firmware updates to their printers as a way of locking out aftermarket compatible cartridges and therefore forcing users to purchase expensive original consumables.

Says Print-Rite Europe’s General Manager Sales & Marketing UK, Jason Doran: “The concept behind firmware updates to electronic products, including printers, is to improve performance or overcome problems that have been discovered after launch. However many printer OEMs are now clearly using firmware updates as a way of boosting sales of their over-priced products.

“Print-Rite cartridges always feature the various latest technology and upon release work with all known firmware. Therefore, provided the end-user does not get bullied into updating their printer’s firmware by the OEM, our cartridges will continue to work perfectly, and deliver the savings and performance our products are famous for.”

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